Archive for April, 2011
Ever wanted to know exactly what something will look like before you order it? Will my company logo look striking on that display stand? Will my exhibit catch the customer’s eye? Well, wonder no longer! Thanks to the 3D Standards Exhibition Design Tool, you can see just what your exhibition display will look like before you order it! Take a look at their clever application (also found on our website), choose your stand, poster, kiosk, banner, podium, booth… then upload your artwork and start experimenting! You can even choose the floor area, whether your exhibit will be inside or out, add fire alarms and first aid points, populate your area with figures and furniture and hang curtains and fixtures. And, of course, you can view your display in 3D from every angle!
Once you’ve finished your creation, you can save it and show our team exactly what you want your exhibit to look like, so we can get it just right for you every time. Or, if you prefer, we can make up the virtual design for you and let you see our vision of your display before printing begins.
You’re bound to have seen them around – those little black-and-white pixelated squares that seem to be cropping up more and more often lately. But just what are they? QR codes, or mobile tags, is the answer. A QR (that’s Quick Response) code is like a barcode that can be read by applications on certain mobiles and smartphones that, when scanned, will take you directly to a mobile version of a website (you can try it for yourself here).
The codes were created in Japan and are now becoming very popular in Europe too. When scanned by a reader (easily downloaded onto iPhones and Android devices and often pre-installed on many mobile platforms), the codes can lead to a mobile website, location information, a voucher code or special offer, contact details or even a trailer for a film. They can carry several hundreds of times the amount of data carried by ordinary barcodes thanks to their ability to be read in both horizontal and vertical directions.
QR codes can now be found on t-shirts, posters, business cards, the sides of buildings (see the skyscraper in Tokyo that has been turned into a giant QR code) and have even started to be used as artwork. They are being used more frequently in the gaming world, where players of the PlayStation 3 game Little Big Planet 2 can generate and print a code for every level in the game, and hold the code up to the PlayStation Eye camera to be taken directly to that level. The Nintendo 3DS Mii Maker application can generate a code for any Mii so that it can be published or shared on the internet, and the game Defense Grid: The Awakening (used in the Portal 2 ARG campaign) even has a level shaped like a QR code.
Any business can take advantage of the new technology and show off their tech knowledge through the use of a QR code. Add them to your posters, business cards and promotional material and give customers quick access to product details, contact information and special offers. The codes can be easily generated using sites such as Kaywa, and it’s even possible to add a logo into the code (provided your code has a high enough error correction margin).
Recent high winds that caused a wall to crumble in Norwich have revealed advertising for Repro Arts put up thirty years ago. The print shows the vivid colours and logo used by the company in the 1980s. Although time has moved on and the logo and address have changed, the Fascal white 400 vinyl printed in Sericol inks have stood the test of time. The self-adhesive panels were part of an advertising campaign in the 1970s to promote the sign service offered by Repro Arts, who at the time were well-known for their screen printing expertise in producing all types of point of sale.
At the time the panels were printed for use as add-ons to taxi door panels. Norwich City Council offered a tender for use of advertising space on a fleet of six aluminium-body vehicles operated by the Council. Repro Arts won the tender and it was decided that the opportunity would be used to promote their sign service. The ads printed for the taxi campaign were linked together with the use of blue reflective Fascal and hand-cut white vinyl text – a new concept. Today this would be an everyday job, but this was cutting-edge technology 40 years ago – how times have changed!
Now the industry has moved on to computer generated text and full-colour digital printing onto self-adhesive vinyl – a full vehicle wrap in vivid colours may look a lot more impressive, but will it have the longevity of screen print?
Thanks for visiting the brand new Repro Arts News blog! Look out for interesting articles, details of promotions and local industry news – straight from our press to yours!
We’d love it if you’d like to take a look at our revitalised website featuring more product information than you can imagine, a gallery of photos and videos, posters to buy and even some exciting links to other places on the web – and lots more!
You can also connect with us on Facebook and Twitter.
See you soon!