What is Variable wide format printing Why do you not use it

Print buyers & designers still do not get wide format variable printing. What do they not understand about printing it. It is what retailers have wanted for years. Why are the buyers & designers not giving the end user what they want & need.

How often do you see an ill fitting window poster far to large or small for the window, or piece of Point of Sale that is too small for the area.

Variable wide format printing solves this & offers much much more. Variable wide format printing offers the use of full colour images with solid area or white text on clear. Each print can be produced to its own size or shape. If you have 100 stores each with 10 windows & each window is its own size. You require a poster to fit the full extent of each window. The 1,000 posters can all be printed at the same time with each poster being a different size to the other. Why would you settle for one size fits all when the campaign can fill all the windows at there unique sizes.

It does not finish there. Yes you want to keep your branding, your campaign theme & colour through out. Change the text no not the campaign text you want to keep that corporate. 100 stores in 100 City or towns make each store feel like home. Sale starts in Manchester  / Sale in Norwich . If your company offers concessions in store this could read welcome to Hull or Hatfield.

Branded but individual. It is not just the text printing that can change it could also be a product or a store manager picture in full colour different on each poster.

Variable printing is not just rested to posters all types of Point of Sale can be produced this way all on a large array of materials. All other printing & finishing options are not affected.

So why is your company not taking up wide format printing variable solutions for Point of Sale

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Wide format printing produces Soft Signage & Wall coverings

Soft signage or creative wall coverings you can have them all. Wide format printing has made it all possible. Only now are material manufactures catching up to the digital printers that have become part of our arsenal of printing equipment. If it can not be Screen printed, large format is the next option. Printing of Banners, Fabrics, Canvas, Wall coverings & Repositionable Materials in full colour reel to reel or in large or irregular shape panels creates no problem for our large format printers.

Wall coverings can have individual design in stead of standard design. What an opening for interior designers, or switched on painter & decorators. This is an opportunity to supply a unique printed package. This printed media can spill over in to areas like DIY experts, shop fitting  & Exhibition stand builders who can now offer personalised wallpaper that is fundamentally easy to use. With PVC free digital nonwoven wallpapers from ERFURT, it is now possible to approach wall design with wallpapers from a purely creative standpoint, free any environmental concerns. ERFURT Digital nonwoven is hot roll pressed from pure non woven material which hugely increases the durability of it surface. The wall covering printed in vibrant full colour looks stunning. Can be hung using conventional nonwoven adhesive, either by the wall pasting technique or with a pasting machine. Smooth, textured and adhesive backed papers are available When it comes to redecorating ERFURT Digital nonwoven can be simply stripped dry from the wall.

The soft signage revolution is gathering pace and we offer a range of printed materials with a unique look and feel. Large stunning graphics or small logo repeats can produce exciting interiors and fabric displays. Your vision is the limit our printing and finishing is the start.

Repro Arts leading wide format printers and finishers http://www.reproarts.co.uk

Design your own posters and banners!

As you may well be aware, our website has undergone a big revamp since last year, and we’ve got a few new pages to go with our new look! We’ve mentioned the Exhibition Design Tool and all of the great green products now available to print on in previous posts, but we’ve got a few more exciting new features to share too!

Firstly, we’re working on building a Knowledge Base where you can find out all sorts of things like paper sizes (exactly how big is A0?), optimum viewing distances and standard poster measurements.

Secondly, we’re offering a new service where you can design your very own poster or banner and we’ll print it for you in glorious technicolour!
Get a giant 600mm x 1200mm poster for £24.95 or a 1m x 4.5m banner for £49.95.
All you need to do is create your design using PhotoShop or similar (or a good online photo editor such as Pixlr), save it as a PDF file* and then upload it to our website. Use the PayPal buttons to place your order and tell us how many posters or banners you need, then enter your payment information and the rest is up to us! Postage is £6.50 per order, not per item, and your order will be dispatched in 3-5 working days. You can include whatever you like – photos, drawings, text, anything! Maybe someone special has a birthday coming up – design a banner with their picture on it and your own personalised message. Or maybe you want your best photography work printed to giant proportions and displayed for all to see! Whether it’s just for one special event or it’s going to become a permanent feature, head over to Repro Arts and let us turn your design into a larger-than-life poster!

In order for your poster or banner to look great, you’ll need to make sure your image resolution is high enough so that when it’s enlarged the quality doesn’t get compromised. The standard minimum resolution for print is 300 dpi, meaning 300 dots (or pixels) per inch. You can enlarge printed photos by scanning them into your computer at a resolution of 300dpi or above. Images downloaded from the internet will generally have a resolution of 72 dpi, and therefore won’t look great when enlarged. It’s not possible to open an image with a low dpi in PhotoShop (or similar) and increase the resolution – it just won’t look very good when printed.

You’ll also need to make sure that your design is proportional so it won’t be distorted when enlarged. There’s no need to try and design it at full size; as long as it’s one-third the size of the finished product then we can enlarge it for you.

Go on – design your poster or banner now!

*Converting your files to PDF: some photo editing software will allow you to save directly as a .pdf file, however, if yours doesn’t, you can use a free online converter such as CutePDF to do it for you.

      

3D Exhibition Design – ‘try before you buy’ for the digital age

Ever wanted to know exactly what something will look like before you order it? Will my company logo look striking on that display stand? Will my exhibit catch the customer’s eye? Well, wonder no longer! Thanks to the 3D Standards Exhibition Design Tool, you can see just what your exhibition display will look like before you order it! Take a look at their clever application (also found on our website), choose your stand, poster, kiosk, banner, podium, booth… then upload your artwork and start experimenting! You can even choose the floor area, whether your exhibit will be inside or out, add fire alarms and first aid points, populate your area with figures and furniture and hang curtains and fixtures. And, of course, you can view your display in 3D from every angle!

Once you’ve finished your creation, you can save it and show our team exactly what you want your exhibit to look like, so we can get it just right for you every time. Or, if you prefer, we can make up the virtual design for you and let you see our vision of your display before printing begins.

Why not have a look at the 3D Exhibition Design Tool or head over to Repro Arts now and have some fun seeing how amazing your stand could look at your next exhibition?

An example of what you can do!