Posts Tagged signs
Recent high winds that caused a wall to crumble in Norwich have revealed advertising for Repro Arts put up thirty years ago. The print shows the vivid colours and logo used by the company in the 1980s. Although time has moved on and the logo and address have changed, the Fascal white 400 vinyl printed in Sericol inks have stood the test of time. The self-adhesive panels were part of an advertising campaign in the 1970s to promote the sign service offered by Repro Arts, who at the time were well-known for their screen printing expertise in producing all types of point of sale.
At the time the panels were printed for use as add-ons to taxi door panels. Norwich City Council offered a tender for use of advertising space on a fleet of six aluminium-body vehicles operated by the Council. Repro Arts won the tender and it was decided that the opportunity would be used to promote their sign service. The ads printed for the taxi campaign were linked together with the use of blue reflective Fascal and hand-cut white vinyl text – a new concept. Today this would be an everyday job, but this was cutting-edge technology 40 years ago – how times have changed!
Now the industry has moved on to computer generated text and full-colour digital printing onto self-adhesive vinyl – a full vehicle wrap in vivid colours may look a lot more impressive, but will it have the longevity of screen print?
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