Archive for January, 2018
Whatever your business you need to promote
Your business may not offer a product for sale it may be a service or you may be only online. Whatever your business it needs print to raise awareness and visibility of the company and products or services offered. Even online companies need to promote awareness of that important website and companies as large as Amazon www.amazon.co.uk produce the billboards to shout about the services and products they offer. Larger companies use print in their plan to promote as part of a carefully planned cross media campaign. Print is the stable element with a guarantee of short or long term visual impact. With so many ways to advertise in print, planning is so important as there are so many options available, billboards, buses, taxis, window graphics and floor graphics internal or external. Street advertising can be costly but effective, chill cabinets, magnetics, vinyls and dividers. we find that hanging cards with a message printed each side are popular and also very cost effective. There are numerous ways to advertise from Vehicle markings, advertising wraps and part wraps even removable magnetics for taxis and variable print and consecutive numbering.
Retail business know the power of print, producing regular print campaigns following the seasons and promoting sale promotions and embracing new phenomenon like Black Friday making this one of the largest turnover of sales in a two week period across the world.
Print is often overlooked by both large and small companies as they pay for radio and TV advertising this is a fantastic way of promoting but needs to be backed up by visuals and as we all know print is one of the most visible means of advertising. Offering simple print solutions like a banner which is reasonably priced but effective and easy to use and placed in the correct position with a heavy footfall the banner can be viewed by thousands on a daily basis
Print has the versatility of performing inside and outside with weather resistant inks and print media will perform as well outside as in. Many print media will perform well if used in both scenarios.
A good place to start is to give your designer a very in-depth brief of both the print needs and the projects end use. Great design delivers not only a fantastic visual impact with high quality print to ensure the message is backed with vibrant colour. This will deliver the message with visual impact delivering more sales, its always a good idea at this stage to discuss your ideas with the qualified print manufacturer who should give ideas and suggestions on what can be done and an idea of meeting your budget.
High quality vector artwork will enable the artwork to be enlarged or reduced in size to the perfect print sizes required with out loss of the quality of any part of the design. If in dought you or your designer can contact Repro Arts with any artwork or media questions on email@example.com our team is always happy to help.
With modern wide format printers full colour printing is common place, printing direct to most print media material in sheets up to 3M x 2M or reel media up to 2.2M wide. With this size range all print requirements can be met. Printing with UV and solvent inks is dependent on media specifications and you can print onto one or two sides.
Additional finishes can be added to the full colour print which include UV spot varnish full coverage UV Varnish in Gloss, Matt, Satin or colour finishers. Add Lamination with Gloss, Matt or Satin finishers to enhance the print colours. Add a shape to the printed item with die cutting or with a little engineering make the print three dimensional,too much to take in… again talk to your printer who will give you the advice and show you the options.
There is a lot to consider when putting together a print campaign not just the specifications and application but also the budget.
With a wide range of wide format print media there is a product that will fit the budget for each print campaign however large or small. Dibond composite panels Correx, Foamex, PVC all in a range of colours. Display board in range of thickness,perspex acrylic in a range of colours including transparant and in a range of thicknesses. With Reel print media material options include self-adhesive films, paper, Back lit films, front lit banner PVC, Clingz are particularly great as they are all adhesive free. All can be printed in full colour plus white for clear or dark colour sheets.
The picture shown features a print project undertaken for local Jim’s Butchers. Their print brief was clear and precise,use our Branding to display our special offers outside the store. The displays need to be moved outside each morning and moved back into the store at the end of the trading day.We already produce A4 promotional hand outs printed on our store printer with artwork produced on the store computer.
Our studio were soon on the case, studying the brief and looking at previous artwork produced and used to print projects for Jim’s Butchers. The light bulb moment switched on. Use Jim’s Butchers Branding as a back board to stand outside the store with the A4 print outs attached to it. After a few visuals the plan pulls together. A very large Jim’s Butchers, Butcher Branding cut out add the wording Special offers and Jim’s Butchers with six spaces for six A4 special offer print outs. Artwork produced and signed off for print. The artwork is printed three to view on a sheet of white faced composite sheet 3M x 1.5M. The full colour printed sheet was then lamminated with gloss film to protect the printed image so when the A4 special offer sheets are removed, any unwanted adhesive residue can be cleaned away. The printed and gloss laminated sheet of composite is now cut to shape, revealing three out door sign units with the printed display ready for delivery.
Why use composite for the Jim’s Butchers project. This print media is easy to print onto, it is lightweight and easily portable to move in and out of the stored because the composite can also be gloss laminated it can be regularly cleaned. Composite can be easily profiled around the Branding offering large display panels.
If you like a butchers bargain www.jim’sbutchers.co.uk to see Jim’s bargains this week.
The printed display boards have worked well, increasing sales and visitors to Jim’s
Should you need guidance with printing specifications or a print requirement contact Repro Arts print team for guidance. With years of experience and a wealth of product knowledge we are here to help. firstname.lastname@example.org
#printisamazing #wideformat #screenprinting
Repro Arts are back from the winter holiday.
It looks like the beginning of a busy year, as customers compete for sales and promote products in Retail and Industry alike.
Looking at the long list of emails that arrived in the inbox, people have been viewing our new website www.reproarts.co.uk and planning their print requirements for the new year. Advertising Agencies who need high quality wide format printing direct to media and screen printing want to enlarge their supplier list and offer fast print turn around to their clients . Like the rising stars, top rated Denfield Advertising www.denfield.co.uk who contacted us for large format, image direct printing onto each side of display cards.
Banners are the big buzz word this year. Well designed banners will catch attention and get that all important sales message out on the street. Banners can be all the same copy in a print batch or each can carry a individual message or directional information.
Banners are printed in full colour onto banner PVC. A range of banner PVC is available in different thickness and colours, also special products like banner mesh that allows the wind to breeze through. Bespoke sizes produced or economic sizes using standard width banner reels. For fast print response Repro Arts hold stocks of excellent,high quality banner PVC in a range of widths produced by Innotech www.innotechdigital.com
Banners can be produced as flat cut sheets, or hemmed and eyeleted for easy installation they can also can have sleeves top and bottom or each of the ends. Sleeve at the top and weighted bottom to ensure flat hanging. Whatever the finish this can be provided.
Banners need no planning permission unlike signage. So you can plan banner campaigns for each month removing the out of date campaign and replace, saving time and keeping your advertising at the forefront adding foot fall to your door.
Fast turnaround is the key to any banner campaign, Repro Arts have already been put to the test for speed and quality this year. 24 Banners with dated message all the same copy, each at the size of 1,000 mm deep x 3000 mm long, required to be printed in full colour, hemmed and eyeleted on all four edges. The email received on our first day back from our winter break, estimate by return via our management information system. Purchase order placed and High resolution vector art work received, the challange was on with only two days to print, finish and dispatch.
Order acknowledgement sent, studio proof sent for sign off. Proof sign off received and the press was rolling, printing high quality visual image onto the banner PVC. The banners were then hemmed and eyelets in place. Quality checked and each banner packed in a polythene sleeve to protect the banner and keep it clean. Bulk packed and dispatch via UPS. www.United Parcel Service.inc one of our dispatch partners for nationwide dispatch for next day delivery. Print can be dispatched to one central point or multiple addresses throughout the UK and Europe. Another print order dispatched on time.
Repro Arts are committed to quality print and customer satisfaction offering fast estimate service with professional advice, personal service and quality print production to date order