What a week for Elon Musk with another first for the world as SpaceX launched it’s Falcon 9 Heavy rocket with the return to Earth surviving Max Q the point of maximum dynamic air pressure. What a great team effort from concept, design and manufacture of the worlds first heavy rocket to be launched which will be reused. Who would not want to be Elon this week, what an achievement. The maiden launch and successful return of SpaceX which is a 70 metres high heavy rocket opens so many future possibilities for space travel and reducing costs of launching satellites and communication devices.
Now the dust has settled, the test payload orbits the sun and what a spectacle this payload is. The first car in space a red Tesla Roadster with Starman, which is incidentally is named in tribute of the late David Bowie at the wheel of the Tesla Roadster. Starman is dressed in a space suit and David Bowies A Space Odyssey is playing on the audio system, which is still available from Amazon.co.uk, he is on track for a million years in space . The Tesla car has not been changed at all for this mammoth journey, it is a standard Tesla Roadster.
Additional items on board the Tesla Roadster are few Easter Eggs, plus a towel and a sign saying “Don’t Panic” and in the glove box a copy of “The Hitchhiker’s Guide to the Galaxy” by author Douglas Adams,does this make Douglas the first author of the first publication in space. The names of some 6000 SpaceX workers employees are engraved on a plaque mounted on the payload.
One of the circuit boards has a printed imprint reading Made on Earth by Humans. What a successful project, so successful that it has delivered not just a project that will aide a world wide benefit in technology. This has also been a master piece in worldwide Branding and product awareness for the Tesla Brand. This Tesla Roadster will be talked about for years to come, with views of the car in space shown time and time again on TV programs all over the world. The print publishers of “The Hitchhiker’s Guide to the Galaxy ” could be claiming this is the first book travelling in space. A whole list of entries for the Guinness Book of records have been created.
Planning a campaign of this type does not happen every day and for most business owners, this will never happen to their business without paying very large amounts of money for the privilege. However large or small or even a fledgling business will have opportunities every day to market their Brand and promoting their business. With a little thought and planning you can grab the opportunity. Print is an ideal media to promote Brands and business. There is always an opportunity to get noticed and most of the time the only cost you incur is the print charge.
Look for the opportunity, a fence outside the office could support a printed banner, Car parking signs can be branded, company cars can carry advertising or a vehicle wrap in full colour, the sky is the limit. The floor in the hall way leading to your door could have a floor graphic, advertising Space travel for a travel agent. Your advertising could be out of this world if you use empty spaces for adverts.
Wayfinder signs can direct customers to your door. Building new premises or extending an existing building , use the builders hoarding boards to advertise the space you are developing, promoting your branding and your services, or use a QR Code to lead customers to your website taking advantage of cross media. Are your goods branded when in transport, if they are large vehicles a huge branded sticker with contact details will prove you are not from Mars. If your use a transport company regularly ask if you can add your message when they deliver on behalf of your company.
Working on site use an advertising board with all the company details and services offered and when you leave simply replace it with a site board saying a job well done by your company and leave it on site while other contractors finish the contract, for the small price of a printed site board you could gain another contract from the free advertising.
Tesla should have vehicle wrapped that car……..
Vehicle advertising wrap by Repro Arts