Estate Agents business have been changed forever by the internet, with online searches accounting for the major share of home sales. But how many people contact your office because they have seen your Branded Estate Agents Boards emblazoned with your telephone number or because they have scanned the QR Code giving direct access to the property details on your website. This group of people are not searching on the web, but chance buyers who have been made aware of a pending property sale by great cost effective advertising by your agency. But what if your council banned your most cost effective advertising tool, your Branded Estimate Agents Board. How would this effect your business ? Over the year the government have imposed more and more legislation on Estate Agents with stringent sizes of boards that can be displayed. For Sale Boards can be placed on property the Estate Agents are selling or renting out with a time limit of 14 days after the sale date for removal of the boards. Councils are banning the boards, classing them as a blot on the landscape. A growing list of Councils,Westminster, Kensington,Hammersmith, Lincoln, Hastings, Preston, Bath, Newcastle and Leeds have banned the For Sale Board after successful application to the government. It is reported that Mr Mark Hayward, chief executive of National Association of Estate Agents has called on Councils not to ban the For Sale Boards asking Councils to enforce the existing planning rules. Estate Agents should act responsibly to avoid the ban spreading by siting For Sale Boards only on property that is listed for sale with them. For those of you in banned areas there are ways around the ban. Promote events within the area with participants placing Branded boards advertising the event on their property. Adhesive free Printed window stickers advertising posters applied to the inside of the glazing. Property with lawns can have printed Graphics applied and removed without damage. Floor graphics can be applied to concrete or tarmac drive ways within the property Boundary.This product can easily be removed after the sale of the property and can even have an over sticker applied when the sale is complete. Graphics can be applied to vehicles in the drive. It’s time to be inventive with printed advertising.
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