Posts Tagged print
What a week for Elon Musk with another first for the world as SpaceX launched it’s Falcon 9 Heavy rocket with the return to Earth surviving Max Q the point of maximum dynamic air pressure. What a great team effort from concept, design and manufacture of the worlds first heavy rocket to be launched which will be reused. Who would not want to be Elon this week, what an achievement. The maiden launch and successful return of SpaceX which is a 70 metres high heavy rocket opens so many future possibilities for space travel and reducing costs of launching satellites and communication devices.
Now the dust has settled, the test payload orbits the sun and what a spectacle this payload is. The first car in space a red Tesla Roadster with Starman, which is incidentally is named in tribute of the late David Bowie at the wheel of the Tesla Roadster. Starman is dressed in a space suit and David Bowies A Space Odyssey is playing on the audio system, which is still available from Amazon.co.uk, he is on track for a million years in space . The Tesla car has not been changed at all for this mammoth journey, it is a standard Tesla Roadster.
Additional items on board the Tesla Roadster are few Easter Eggs, plus a towel and a sign saying “Don’t Panic” and in the glove box a copy of “The Hitchhiker’s Guide to the Galaxy” by author Douglas Adams,does this make Douglas the first author of the first publication in space. The names of some 6000 SpaceX workers employees are engraved on a plaque mounted on the payload.
One of the circuit boards has a printed imprint reading Made on Earth by Humans. What a successful project, so successful that it has delivered not just a project that will aide a world wide benefit in technology. This has also been a master piece in worldwide Branding and product awareness for the Tesla Brand. This Tesla Roadster will be talked about for years to come, with views of the car in space shown time and time again on TV programs all over the world. The print publishers of “The Hitchhiker’s Guide to the Galaxy ” could be claiming this is the first book travelling in space. A whole list of entries for the Guinness Book of records have been created.
Planning a campaign of this type does not happen every day and for most business owners, this will never happen to their business without paying very large amounts of money for the privilege. However large or small or even a fledgling business will have opportunities every day to market their Brand and promoting their business. With a little thought and planning you can grab the opportunity. Print is an ideal media to promote Brands and business. There is always an opportunity to get noticed and most of the time the only cost you incur is the print charge.
Look for the opportunity, a fence outside the office could support a printed banner, Car parking signs can be branded, company cars can carry advertising or a vehicle wrap in full colour, the sky is the limit. The floor in the hall way leading to your door could have a floor graphic, advertising Space travel for a travel agent. Your advertising could be out of this world if you use empty spaces for adverts.
Wayfinder signs can direct customers to your door. Building new premises or extending an existing building , use the builders hoarding boards to advertise the space you are developing, promoting your branding and your services, or use a QR Code to lead customers to your website taking advantage of cross media. Are your goods branded when in transport, if they are large vehicles a huge branded sticker with contact details will prove you are not from Mars. If your use a transport company regularly ask if you can add your message when they deliver on behalf of your company.
Working on site use an advertising board with all the company details and services offered and when you leave simply replace it with a site board saying a job well done by your company and leave it on site while other contractors finish the contract, for the small price of a printed site board you could gain another contract from the free advertising.
Tesla should have vehicle wrapped that car……..
Vehicle advertising wrap by Repro Arts
GREAT YARMOUTH GROWTH
This week sees the start of stage one of a key development, Repro Arts the most easterly printer in the UK, based on the Renewable Energy Park adjacent to the Great Yarmouth Seafront, its home for almost twenty five years gains a major development on their door step. The first stage of the development commenced this week and work will cost over seven million pounds followed by two further stages, and will be completed by this time next year.
This Key development is a major boost for Great Yarmouth tourist industry adjacent to the Pleasure Beach, The Edge development planned by Albert Jones is a vast investment for the seafront area and is guaranteed to boost tourism, an 81 bedroom Premier Inn and a Beefeater restaurant by the Pleasure Beach opening at the same time. The second phase will see the building of a cinema with eight screens, five chain restaurants and an indoor play area.
The planned third stage will be a casino and there would also be a multi-storey car park built.
This development combined with the recent announcement that Great Yarmouth will hoste the Air Show over the sea front this summer means the sky is the limit on the east coast.
The development on a strip of land between the edge of the sea and the Marine Parade will extend the length of the seafront drive to the south towards the outer harbour complex and will be the first new building on the seaward side since the SeaLife Centre arrived in Great Yarmouth.
Even the sea is covered as the giant cruise ship The Seabourn Quest heads for Great Yarmouth laiden with hundreds of passengers, tourist ready to visit the Golden Mile and other local attractions, shops and restaurants. Places of historic importance and interest like the renowned Nelson Museum and Nelson’s monument next to Repro Arts will also be on the tour list when the giant cruise ship docks at the towns port this summer season. Visitors pick up a copy of the Great Yarmouth Mercury for all the area attractions.
This development and that of the Air Show which is organised by the Great Yarmouth Tourist Information will have a knock on effect for other attractions in the Norfolk and Suffolk area, as more tourists are attracted by the Air Show this year and the opening of The Edge next year. Attractions can plan for increased visitors for the coming years.
The upgrades to the A 47 will be finished for the summer season for safer and easier travel by road linking Great Yarmouth with the A12 and the National road network. Up grades to local roundabouts and roads will also be finished with Rail network repairs complete for a smooth running summer.
Development of the old Pontins holiday park area is also a hot topic in the news as Hemsby residents review plans for the new residential Development adding another large construction project in the the surrounding area.
Great Yarmouth is looking to retain it’s GREAT with such investments making people feel proud to be part of a vibrant town. Plans for a third river crossing are well under way , this access point will give the Energy Park access to the road networks. With the Great Yarmouth council looking to encourage renewable energy companies into the area to work alongside the well established Oil and Gas companies. It’s not just national companies, local stores in the town centre can claim grants towards replacing old signage, reflecting a smarter, brighter image to encourage shoppers back to the town centre. New national store opening soon will need staff, offering job opportunities in the town centre for local people as another flagship store chooses Great Yarmouth.The future looks bright. The MP for Great Yarmouth Brandon Lewis who has recently changed office in the last cabinet reshuffle has put Great Yarmouth on the political map, drawing attention to the town.
With other International, National and local companies expanding and doing well. Beacon Park filling up now the new link road between the A47 and the A143 has been completed, and the Energy park ready for regeneration prospects are looking good with new opportunities on offer for local business as developments, expansions and construction take place. As a local business of over 65 years standing it makes Repro Arts Screen and wide format print company proud to be situated in Great Yarmouth and looking forward to the continued growth of the town.
As a local Norfolk company Repro Arts are leaders in the supply of highly visible print, printed hoardings, displays, graphics, screen printing, signage and wide format printing. High quality cost effective print on time, delivery or installation through the UK and Europe. Supplying Advertising Agencies, Print Brokers, Blue Chip companies and local companies across Norfolk and Suffolk.
Whatever your business you need to promote
Your business may not offer a product for sale it may be a service or you may be only online. Whatever your business it needs print to raise awareness and visibility of the company and products or services offered. Even online companies need to promote awareness of that important website and companies as large as Amazon www.amazon.co.uk produce the billboards to shout about the services and products they offer. Larger companies use print in their plan to promote as part of a carefully planned cross media campaign. Print is the stable element with a guarantee of short or long term visual impact. With so many ways to advertise in print, planning is so important as there are so many options available, billboards, buses, taxis, window graphics and floor graphics internal or external. Street advertising can be costly but effective, chill cabinets, magnetics, vinyls and dividers. we find that hanging cards with a message printed each side are popular and also very cost effective. There are numerous ways to advertise from Vehicle markings, advertising wraps and part wraps even removable magnetics for taxis and variable print and consecutive numbering.
Retail business know the power of print, producing regular print campaigns following the seasons and promoting sale promotions and embracing new phenomenon like Black Friday making this one of the largest turnover of sales in a two week period across the world.
Print is often overlooked by both large and small companies as they pay for radio and TV advertising this is a fantastic way of promoting but needs to be backed up by visuals and as we all know print is one of the most visible means of advertising. Offering simple print solutions like a banner which is reasonably priced but effective and easy to use and placed in the correct position with a heavy footfall the banner can be viewed by thousands on a daily basis
Print has the versatility of performing inside and outside with weather resistant inks and print media will perform as well outside as in. Many print media will perform well if used in both scenarios.
A good place to start is to give your designer a very in-depth brief of both the print needs and the projects end use. Great design delivers not only a fantastic visual impact with high quality print to ensure the message is backed with vibrant colour. This will deliver the message with visual impact delivering more sales, its always a good idea at this stage to discuss your ideas with the qualified print manufacturer who should give ideas and suggestions on what can be done and an idea of meeting your budget.
High quality vector artwork will enable the artwork to be enlarged or reduced in size to the perfect print sizes required with out loss of the quality of any part of the design. If in dought you or your designer can contact Repro Arts with any artwork or media questions on email@example.com our team is always happy to help.
With modern wide format printers full colour printing is common place, printing direct to most print media material in sheets up to 3M x 2M or reel media up to 2.2M wide. With this size range all print requirements can be met. Printing with UV and solvent inks is dependent on media specifications and you can print onto one or two sides.
Additional finishes can be added to the full colour print which include UV spot varnish full coverage UV Varnish in Gloss, Matt, Satin or colour finishers. Add Lamination with Gloss, Matt or Satin finishers to enhance the print colours. Add a shape to the printed item with die cutting or with a little engineering make the print three dimensional,too much to take in… again talk to your printer who will give you the advice and show you the options.
There is a lot to consider when putting together a print campaign not just the specifications and application but also the budget.
With a wide range of wide format print media there is a product that will fit the budget for each print campaign however large or small. Dibond composite panels Correx, Foamex, PVC all in a range of colours. Display board in range of thickness,perspex acrylic in a range of colours including transparant and in a range of thicknesses. With Reel print media material options include self-adhesive films, paper, Back lit films, front lit banner PVC, Clingz are particularly great as they are all adhesive free. All can be printed in full colour plus white for clear or dark colour sheets.
The picture shown features a print project undertaken for local Jim’s Butchers. Their print brief was clear and precise,use our Branding to display our special offers outside the store. The displays need to be moved outside each morning and moved back into the store at the end of the trading day.We already produce A4 promotional hand outs printed on our store printer with artwork produced on the store computer.
Our studio were soon on the case, studying the brief and looking at previous artwork produced and used to print projects for Jim’s Butchers. The light bulb moment switched on. Use Jim’s Butchers Branding as a back board to stand outside the store with the A4 print outs attached to it. After a few visuals the plan pulls together. A very large Jim’s Butchers, Butcher Branding cut out add the wording Special offers and Jim’s Butchers with six spaces for six A4 special offer print outs. Artwork produced and signed off for print. The artwork is printed three to view on a sheet of white faced composite sheet 3M x 1.5M. The full colour printed sheet was then lamminated with gloss film to protect the printed image so when the A4 special offer sheets are removed, any unwanted adhesive residue can be cleaned away. The printed and gloss laminated sheet of composite is now cut to shape, revealing three out door sign units with the printed display ready for delivery.
Why use composite for the Jim’s Butchers project. This print media is easy to print onto, it is lightweight and easily portable to move in and out of the stored because the composite can also be gloss laminated it can be regularly cleaned. Composite can be easily profiled around the Branding offering large display panels.
If you like a butchers bargain www.jim’sbutchers.co.uk to see Jim’s bargains this week.
The printed display boards have worked well, increasing sales and visitors to Jim’s
Should you need guidance with printing specifications or a print requirement contact Repro Arts print team for guidance. With years of experience and a wealth of product knowledge we are here to help. firstname.lastname@example.org
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