Posts Tagged retail
Whatever your business you need to promote
Your business may not offer a product for sale it may be a service or you may be only online. Whatever your business it needs print to raise awareness and visibility of the company and products or services offered. Even online companies need to promote awareness of that important website and companies as large as Amazon www.amazon.co.uk produce the billboards to shout about the services and products they offer. Larger companies use print in their plan to promote as part of a carefully planned cross media campaign. Print is the stable element with a guarantee of short or long term visual impact. With so many ways to advertise in print, planning is so important as there are so many options available, billboards, buses, taxis, window graphics and floor graphics internal or external. Street advertising can be costly but effective, chill cabinets, magnetics, vinyls and dividers. we find that hanging cards with a message printed each side are popular and also very cost effective. There are numerous ways to advertise from Vehicle markings, advertising wraps and part wraps even removable magnetics for taxis and variable print and consecutive numbering.
Retail business know the power of print, producing regular print campaigns following the seasons and promoting sale promotions and embracing new phenomenon like Black Friday making this one of the largest turnover of sales in a two week period across the world.
Print is often overlooked by both large and small companies as they pay for radio and TV advertising this is a fantastic way of promoting but needs to be backed up by visuals and as we all know print is one of the most visible means of advertising. Offering simple print solutions like a banner which is reasonably priced but effective and easy to use and placed in the correct position with a heavy footfall the banner can be viewed by thousands on a daily basis
Print has the versatility of performing inside and outside with weather resistant inks and print media will perform as well outside as in. Many print media will perform well if used in both scenarios.
A good place to start is to give your designer a very in-depth brief of both the print needs and the projects end use. Great design delivers not only a fantastic visual impact with high quality print to ensure the message is backed with vibrant colour. This will deliver the message with visual impact delivering more sales, its always a good idea at this stage to discuss your ideas with the qualified print manufacturer who should give ideas and suggestions on what can be done and an idea of meeting your budget.
High quality vector artwork will enable the artwork to be enlarged or reduced in size to the perfect print sizes required with out loss of the quality of any part of the design. If in dought you or your designer can contact Repro Arts with any artwork or media questions on email@example.com our team is always happy to help.
With modern wide format printers full colour printing is common place, printing direct to most print media material in sheets up to 3M x 2M or reel media up to 2.2M wide. With this size range all print requirements can be met. Printing with UV and solvent inks is dependent on media specifications and you can print onto one or two sides.
Additional finishes can be added to the full colour print which include UV spot varnish full coverage UV Varnish in Gloss, Matt, Satin or colour finishers. Add Lamination with Gloss, Matt or Satin finishers to enhance the print colours. Add a shape to the printed item with die cutting or with a little engineering make the print three dimensional,too much to take in… again talk to your printer who will give you the advice and show you the options.
There is a lot to consider when putting together a print campaign not just the specifications and application but also the budget.
With a wide range of wide format print media there is a product that will fit the budget for each print campaign however large or small. Dibond composite panels Correx, Foamex, PVC all in a range of colours. Display board in range of thickness,perspex acrylic in a range of colours including transparant and in a range of thicknesses. With Reel print media material options include self-adhesive films, paper, Back lit films, front lit banner PVC, Clingz are particularly great as they are all adhesive free. All can be printed in full colour plus white for clear or dark colour sheets.
The picture shown features a print project undertaken for local Jim’s Butchers. Their print brief was clear and precise,use our Branding to display our special offers outside the store. The displays need to be moved outside each morning and moved back into the store at the end of the trading day.We already produce A4 promotional hand outs printed on our store printer with artwork produced on the store computer.
Our studio were soon on the case, studying the brief and looking at previous artwork produced and used to print projects for Jim’s Butchers. The light bulb moment switched on. Use Jim’s Butchers Branding as a back board to stand outside the store with the A4 print outs attached to it. After a few visuals the plan pulls together. A very large Jim’s Butchers, Butcher Branding cut out add the wording Special offers and Jim’s Butchers with six spaces for six A4 special offer print outs. Artwork produced and signed off for print. The artwork is printed three to view on a sheet of white faced composite sheet 3M x 1.5M. The full colour printed sheet was then lamminated with gloss film to protect the printed image so when the A4 special offer sheets are removed, any unwanted adhesive residue can be cleaned away. The printed and gloss laminated sheet of composite is now cut to shape, revealing three out door sign units with the printed display ready for delivery.
Why use composite for the Jim’s Butchers project. This print media is easy to print onto, it is lightweight and easily portable to move in and out of the stored because the composite can also be gloss laminated it can be regularly cleaned. Composite can be easily profiled around the Branding offering large display panels.
If you like a butchers bargain www.jim’sbutchers.co.uk to see Jim’s bargains this week.
The printed display boards have worked well, increasing sales and visitors to Jim’s
Should you need guidance with printing specifications or a print requirement contact Repro Arts print team for guidance. With years of experience and a wealth of product knowledge we are here to help. firstname.lastname@example.org
#printisamazing #wideformat #screenprinting
Print buyers & designers still do not get wide format variable printing. What do they not understand about printing it. It is what retailers have wanted for years. Why are the buyers & designers not giving the end user what they want & need.
How often do you see an ill fitting window poster far to large or small for the window, or piece of Point of Sale that is too small for the area.
Variable wide format printing solves this & offers much much more. Variable wide format printing offers the use of full colour images with solid area or white text on clear. Each print can be produced to its own size or shape. If you have 100 stores each with 10 windows & each window is its own size. You require a poster to fit the full extent of each window. The 1,000 posters can all be printed at the same time with each poster being a different size to the other. Why would you settle for one size fits all when the campaign can fill all the windows at there unique sizes.
It does not finish there. Yes you want to keep your branding, your campaign theme & colour through out. Change the text no not the campaign text you want to keep that corporate. 100 stores in 100 City or towns make each store feel like home. Sale starts in Manchester / Sale in Norwich . If your company offers concessions in store this could read welcome to Hull or Hatfield.
Branded but individual. It is not just the text printing that can change it could also be a product or a store manager picture in full colour different on each poster.
Variable printing is not just rested to posters all types of Point of Sale can be produced this way all on a large array of materials. All other printing & finishing options are not affected.
So why is your company not taking up wide format printing variable solutions for Point of Sale