Posts Tagged screen printing

Screen Printing inks and effects

Screen printing also known as Silk screen printing is a unique print process

Sheet fed screen printing  Read the rest of this entry »

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Butcher, Baker and Candlestick maker all need print

Whatever your business you need to promote

Your business may not offer a product for sale it may be a service or you may be only online. Whatever your business it needs print to raise awareness and visibility of the company and products or services offered. Even online companies need to promote awareness of that important website and companies as large as Amazon www.amazon.co.uk produce the billboards to shout about the services and products they offer. Larger companies use print in their plan to promote as part of a carefully planned cross media campaign. Print is the stable element with a guarantee of  short or long term visual impact. With so many ways to advertise in print, planning is so important as there are so many options available, billboards, buses, taxis, window graphics and floor graphics internal or external. Street advertising can be costly but effective, chill cabinets, magnetics, vinyls and dividers. we find that hanging cards with a message printed each side are popular and also very cost effective. There are numerous ways to advertise from Vehicle markings, advertising wraps and part wraps even removable magnetics for taxis and variable print and consecutive numbering.

Retail business know the power of print, producing regular print campaigns following the seasons and promoting sale promotions and embracing new phenomenon like Black Friday making this one of the largest turnover of sales in a two week period across the world.

Print is often overlooked by both large and small companies as they pay for radio and TV advertising this is a fantastic way of promoting but needs to be backed up by visuals and as we all know print is one of the most visible means of advertising. Offering simple print solutions like a banner which is reasonably priced but effective and easy to use and  placed in the correct position with a heavy footfall the banner can be viewed by thousands on a daily basis

Print has the versatility of performing inside and outside with weather resistant inks and print media will perform as well outside as in. Many print media will perform well if used in both scenarios.

A good place to start is to give your designer a very in-depth brief of both the print needs and the projects end use. Great design delivers not only a fantastic visual impact with high quality print to ensure the message is backed with vibrant colour. This will deliver the message with visual impact delivering more sales, its always a good idea at this stage to discuss your ideas with the qualified print manufacturer who should give ideas and suggestions on what can be done and an idea of meeting your budget.

High quality vector artwork will enable the artwork to be enlarged or reduced in size to the perfect print sizes required with out loss of the quality of any part of the design. If in dought you or your designer can contact Repro Arts with any artwork or media questions on sales@reproarts.co.uk our team is always happy to help.

With modern wide format printers full colour printing is common place, printing direct to most  print media material in sheets up to 3M x 2M or reel media up to 2.2M wide. With this size range all print requirements can be met. Printing with UV and solvent inks  is dependent on media specifications and you can print onto one or two sides.

Additional finishes can be added to the full colour print which include UV spot varnish full coverage UV Varnish in Gloss, Matt, Satin or colour finishers. Add Lamination with Gloss, Matt or Satin finishers to enhance the print colours. Add a shape to the printed item with die cutting or with a little engineering make the print three dimensional,too much to take in… again talk to your printer who will give you the advice and show you the options.

There is a lot to consider when putting together a print campaign not just the specifications and application  but also the budget.

With a wide range of wide format print media there is a product that will fit the budget for each print campaign however large or small. Dibond composite panels Correx, Foamex, PVC all in a range of colours. Display board in range of thickness,perspex acrylic in a range of colours including transparant and in a range of thicknesses. With Reel print media material options include self-adhesive films, paper, Back lit films, front lit banner PVC, Clingz are particularly great as they are all adhesive free. All can be printed in full colour plus white for clear or dark colour sheets.

The picture shown features a print project undertaken for local Jim’s Butchers. Their print brief was clear and precise,use our Branding to display our special offers outside the store. The displays need to be moved outside each morning and moved back into the store at the end of the trading day.We already produce A4 promotional hand outs printed on our store printer with artwork produced on the store computer.

Our studio were soon on the case, studying the brief and looking at previous artwork produced and used to print projects for Jim’s Butchers. The light bulb moment switched on. Use Jim’s Butchers Branding as a back board to stand outside the store with the A4 print outs attached to it. After a few visuals the plan pulls together. A very large Jim’s Butchers, Butcher Branding cut out add the wording Special offers and Jim’s Butchers with six spaces for six A4 special offer print outs. Artwork produced and signed off for print. The artwork is printed three to view on a sheet of white faced composite sheet 3M x 1.5M. The full colour printed sheet was then lamminated with gloss film to protect the printed image so when the A4 special offer sheets are removed, any unwanted adhesive residue can be cleaned away. The printed and gloss laminated sheet of composite is now cut to shape, revealing three out door sign units with the printed display ready for delivery.

Why use composite for the Jim’s Butchers project. This print media is easy to print onto, it is lightweight and easily portable to move in and out of the stored because the composite can also be gloss laminated  it can be regularly cleaned. Composite can be easily profiled around the Branding offering large display panels.

If you like a butchers bargain www.jim’sbutchers.co.uk to see Jim’s bargains this week.

The printed display boards have worked well, increasing sales and visitors to Jim’s

Should you need guidance with printing specifications or a print requirement contact Repro Arts print team for guidance. With years of experience and a wealth of product knowledge we are here to help. sales@reproarts.co.uk

#printisamazing #wideformat #screenprinting

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Ask us about your Large printing requirements

We would like to know what your company’s wide format printing, screen printing & graphic requirements are for 2014 so we can fill our blog with interesting & helpful information.

Tell us if you need to know more about our service, which materials to print onto or printing inks, large format printing, screen printing, print finishing, UV Varnish & build up varnish.

In Store Point of Sale …..Ready for Christmas ……New Year …   Chinese New New…..Valentines ….Mothers Day …..or your new Campaign…

Follow the blog to find out  whats new in wide format printing and large format finishing  ….

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Printing white screen or wide format printing

Solving a print buyers problem

This is some thing that we love to do offer a solution that solves a print problem. One of the most common problems is printing white. The question is can white be printed. The simple answer is it can be achieved.

There are two ways in which white can be printed by screen print or wide format printing.

However there are many uses for printing white ink by either method.

The white ink can be printed on to transparent materials both flexible and rigid. The white ink can be printed correct reading to be viewed from the face or the image can be printed in reverse. This enables the image to be viewed through the transparent material correct reading. The most common use for this is window graphics.

Reverse image printed in full colour on to clear material can be enhanced with a print of spot white. Printing white ink on selected areas behind the full colour printed image. Leaving transparent areas this could be an area for a TV or computer screen to be viewed.  

White ink can also be printed on to dark colour ink that has already been printed on to a sheet. This enables white text or logo to be over printed on the dark coloured ink. Ideal for adding information to already printed material.

Printing white ink can also be used for variable printing. Each print may need a number, name or additional information printed over the main image.

A wealth of printing options can be achieved from white.

http://www.reproarts.co.uk

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Repro Arts in 3 mins

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Disaster recovery & Social Media go together

Disaster recovery plan every tender every major company you business trades with will ask you do you have one in place. Do you yes. Yes is always the answer and you think you will never use it. What does it cover just the normal things if the building burns down or if the area is flooded. But that will never happen to your company will it.

As all of our customers know Repro Arts Screen & wide format printers have developed the date order system to offer a seamless printing experience. From your printing enquire email to the delivery of the printed items to your warehouse or store. It is all electronic via email & our print management information system. Our customers & our company could not survive with out it. Repro Arts web site has an FTP for print file up load. Our sales team have email on iPhone & iPad. They also have external links to log in to the print management information system.

The print enquire is entered in to the system that has all customer & branch details compiled, an estimate is prepared & emailed to the enquirer. The enquirer places their print order via email. Sending the art work via email, Dropbox or Yousendit  or send a link to down load from there web site the print ready files for printing. An acknowledgment of order is emailed to the print buyer so that the specification ,price, delivery instructions & date are correct. The print buyer emails his approval of the print acknowledgment. A print work order is generated containing all the information to enable the production team to print & finish the order pack ready for dispatch. The print ready art work is ripped embedded  in the work order & emailed to the print buyer for approval before printing can commence. The print buyer emails their approval of the art work. The production team produce the print order. At any stage of the process the print order can be tracked if the buyer requires a progress report. Once printed, finished & packed to the print buyers specification the buyer is sent an email containing the dispatch note with dispatch date web tracking number so that the goods can be tracked via the web while in transit. The printed goods are invoiced by email. Payment can be made for the printed goods via credit card on our web site or via BACS to our bank.

Disaster happened one morning Repro Arts lost touch with the world of printing losing their broadband connection. After tracing the cause of the problem & setting out to rectify this. The dust was knocked off the disaster recovery plan. We had a plan for every disaster encountered in the past fire, flood & strike & all between nothing for loss of broadband & email. What an over site as this is now key to our printing success & continued expansion.

Phones were not affected so we could work as normal just the broadband. Then it appeared our White Knight in shining armour. Our inbound sales team had been working on it for a year. It was shaping nicely & promoting our brand. It is keeping our customers & potential customers informed of advancements & achievements in our printing, graphics & display service.

Social Media we were able to contact & inform companies print buyers of the loss of email facilities keeping in touch up dating them for the duration that lasted for ten days. Yes we had a disaster recovery plan & we did not even know it. Thank you Twitter, FaceBook, Linkedin, Ipatter Gmail & Google to mention a few. It could not have done it with out you.  Repro Arts are back on track large format & screen printing our friends on social Media have grown all orders were dispatched on time. See us on Social Media http://on.fb.me/r9AXJl contact our inbound sales team for your company printing requirements.

 

 

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Printing QR Codes will promote your Company

Is you Company missing out not having a QR code printed.

Do you have a member of staff who will work 24-7 for free. This is what a printed QR code can do for your company. This simple code printed on all your out door advertising can increase you ROI. Once printed the code is your company gate way it will promote and offer your service or product. How people with a smart phone can down load a free QR code reader this is used to scan your code. What it does reads your code & takes your customers direct to your web site. A static code once scanned will deliver the customers to your web site, however improvements have now been made that offer far more flexibility. It is now possible with new soft wear to change what is viewed. Not only you web site but video or promotions on your web site. The code can be scanned & you could show a video of a new product next time it is used it can be a special price offer. Retail can benefit get people to scan the code bring the phone in to the store to claim a discount. Larger stores can add the code to Point of Sale this could be used to bring people in to the store to scan the code to claim a free cup of coffee when the store is slow & to promote future events when the store is busy.

Were should you display you new QR code. This should be printed on to any thing that your customers has access to. Window graphics, Banners. Point of Sale & Vehicle graphics. Printing you QR code does not have to be boring it no longer has to be black to work. Your code can be customised to your logo & printed in any colour or combination of colours. Take a look at our Face book page. Promotional printing can now offer you a whole lot more for your money with the inclusion of a QR code.

Need a code  pip@squarecode.biz  See a video of QR Code use  http://t.co/1EZdh774

http://on.fb.me/r9AXJl

Visit our Face Book Page & Like

 

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